Recently, some #34 Trolley riders spotted and commented on a new sign pasted on the driver’s cabin that read “Dude It’s Rude… Two Seats – Really?” Yesterday, SEPTA announced the launch of a new “Dude It’s Rude” passenger etiquette program and released some more details about it.

“The new initiative uses strong visuals and minimal words to get passengers thinking about their own personal travel habits,” according to SEPTA. This is a more direct approach to tackling the issue of passenger etiquette. Prior to this campaign, SEPTA used a lighter approach with cartoon-like characters and implemented a more successful cellphone use campaign, which combined humor with direct messaging.

SEPTA hopes that the new campaign, with an edgier tone, will improve customer travel habits that have continuously been reported as big problems, including cursing, taking your trash with you, blocking the front aisle, and seat hogging. SEPTA intentionally did not include its name or logo on decals and posters to get its riders thinking more about the messages instead of who is delivering it.

Initial response to the new campaign has been positive, according to SEPTA’s General Manager Joseph Casey. “Customers appreciate our efforts to tackle the issues that bug them…,” Casey said in a statement. But more feedback and comments are welcome.

Here are more signs (courtesy of SEPTA):