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The Zoning Board of Adjustment (ZBA) is awaiting an opinion from Councilwoman Jannie Blackwell’s office before it decides whether to allow a city developer to convert the old Apple Storage building on 52nd Street near Hadfield Street to more than 100 loft apartments.

The proposed development has become a potential hotspot of gentrification along 52nd Street, although the feedback that the ZBA has received so far has been overwhelmingly positive.

The property investment firm Iron Stone, which has developed high-end apartments elsewhere in the city, proposes to convert the commercial building into 112 loft-style apartments. The plan also includes 2,000 square feet of commercial space on the ground floor and 92 parking spaces in the rear of the building. The building is currently designated as industrial and Iron Stone is seeking a residential zoning classification.

The community organization Cedar Park Neighbors has posted an online petition aimed at convincing Blackwell to support the project.

The project’s ZBA file contains more than 30 letters in support of the project from nearby homeowners and businesses.

Homeowner Cheshire Augusta, who lives two blocks from the project on 51st Street, wrote the ZBA:

“My family and I would be delighted to see growth at the west end of the 50th Street to 52nd Street section of the Baltimore Avenue corridor. So exciting!”

Renee McBride-Williams, an executive producer at the West Philadelphia community radio station WPEB 88.1, wrote that replacing the “dreary, unsafe, abandoned building” would “improve the quality of life in our community.”

Other letters of support came from community leaders, block captains and business owners.

The most vocal opponent of the project has been Shawn Kelly of the Community Achievement Association, who has argued that the building should retain its industrial designation and that businesses that could provide needed jobs in the neighborhood should be sought to fill it. He also voiced concern about the availability of affordable or Section 8 housing if the project goes through.

As a private investor that is not requesting government funds, Iron Stone is under no obligation to provide subsidized housing.

But positive feedback about the projects have far outweighed detractors.

Seth Budick, a block captain on the 1000 block of S. 50th Street, argued in a letter to the ZBA that the project “would inject new life onto that street, creating a livelier and safer environment for the entire neighborhood by putting people back on the street and eyes in the windows.”