When I first met Lola Reed a few weeks ago, I was struck by her style.
It’s a brisk Saturday in February, and Reed is meeting me for a mid-morning interview at her new store, HALO Foundation Boutique. She’s wrapped in a chic tan coat and sporting killer heels that make her hike over the mound of snow she’s crossing a bit shaky. As we make small talk during her walk over, Reed has a warm smile on her face.
Reed, 28, opened HALO Foundation Boutique at 4616 Baltimore Avenue during the holidays, taking over the space from a short-lived clothing store. It’s a small two-level shop with oversized front windows, decked out mannequins, and an intimate atmosphere. A cozy nook notches out the ground floor, where high-end and designer clothing, jewelry, and accessories are placed on display.
To the right, wooden stairs lead up to a nearly empty loft space. A cozy loveseat and cluttered table are pushed against the back wall, which is plastered with a large collage of fashion editorials and photos of runway models cut from magazines.
This is where we find ourselves after we’ve made our way inside. As we sink into the couch, Reed, dressed in all black, begins to chat with affection about the boutique and its backstory. The air is filled with faith music playing from a portable stereo/CD player on the floor. Light from the morning sun bathes the space.
In a way, it’s a scene that perfectly encapsulates Reed’s mission, of which the boutique is only a part. Continue Reading
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